IWSR report came out recently: Gen Z alcohol consumption climbed from 66% to 74%.
Early in the year Barcadi Report said Gen Z were trending to low-ABV, and zero-alcohol drinks.
Which the fuck is it? Are they drinking more or are they drinking less?
I think following the reports is a lost cause. No one has a crystal ball.
Trends are averages and bars serve specific people in a specifc area. How do you know whether the people in the area are following the trend?
Better to just ask your customers what they prefer and make strategic decisions based on that. Who is paying you money anyways? IWSR or the person infront of the bar?