Simple question. Who do you serve?
I never get a real answer. It is always a general statement based on their location. If the bar is in the Central Business District then its the "tired office worker". If it is in Orchard/Bugis area then it is the "tourist".
That is not specific enough.
When the U.S. Air Force, wanted to make a standardised cockpit for pilots in 1950s.
They measured thousands of pilots across 140 physical dimension. Arm length, tourso width, back length, thigh length. height, weight.
When they crunch the numbers for the dimention of a standardised cockpit: length of lambar, distance from control etc. They realised that zero of the pilots met all 10 vital dimentions. No pilot was average all around, which means the seat suited every pilot equally badly.
A pilot might have an average torso length but far-below-average leg length for example.
By trying to cater to everyone: Averaging all their charateristics, they catered to no one. Yes, they had a target audience "pilots" but it was too broad.
Are we doing the same thing building our guest 's journey? Are we just taking the average of all the google reviews, taste preferences, pyschometrics and trying to determine a good fit for as many people as we can?
I think a better idea would be to specifically choose the person we seek to serve.
What is their favourte colour, what type of drink does this person drink, what type of style does this person wear.
Why are we trying to disappoint everyone by trying to cater to everyone. When we can no choose to delight particular people we choose to serve.