Their promise seems to be a friendly neighbourhood bar that serves mavericks.
The concept and menu indicate so, that they will just do as the wish and come as they are. Seems that they have kept to that ethos knowingly or not that the guest they attract are the same.
They have had a clearer identity and motive since moving to Duxton. When before the identity was strained between serving a community and serving the alcohol media award complex.
Pretending to be "no concept" punk in interviews was awkward."weekly rotating menu", "Don't Try", "no concept" and "NFT tokens" were concepts.
Let's never gaslight people into not knowing what concepts are again.