And now we plates for the algorithm. We add truffles / gold leaf / Caviar / Edible glitter not because it elevates the drink, but because it guarantees a feature in a dying lifestyle magazine.
We can get attention, but attention is not the same with connection.
The problem with attention is that it does not last as long as connection. So we become junkies to media writers who could not care less about who we are.
The media complex is dying again. People are not all reading from the same publishing house / website any more. Everyone has a personalised feed.
What do we do? I think its time to serve people who care about us. Its time to connect with our guest.